1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
What stood out to me was the section talking about market research. In large, there is no one way to correctly carry out effective market research because every business and demographic is different. I liked how the author clarified the topic.
2) Identify at least one part of the reading that was confusing to you.
This chapter is written pretty clearly and straightforward. Nothing was too confusing since I was familiar with most of the concepts.
3) If you were able to ask two questions to the author, what would you ask? Why?
I would ask the author about the various methods of market research. What did he find to be the most effective forms of market research and how he's able to discern which works better than the other.
No comments:
Post a Comment