1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
The most surprising thing to me was looking at the innovation timeline. It puts into perspective how far we have come in technology improvement. Going from Edison's fragile glass light bulbs to now we have Gorilla break-resistant glass, it makes me wonder what magnificent products we will have in the near future.
2) Identify at least one part of the reading that was confusing to you.
The innovation landscape map could have used more of a focus and expanded more than just a 2x2 box.
3) If you were able to ask two questions to the author, what would you ask? Why?
What industry in your opinion, needs innovation the least?
Is innovation the solution to any business falling behind in the market or is there a point of no return?
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
I didn't disagree with any statements
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