Thursday, February 11, 2016

Idea Napkin No. 1

1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?

I am a third year finance major who has a love for couponing and people. Throughout life, I have been blessed to been able to be exposed to entrepreneurs at a young age. With my parents opening more than a dozen nail shops in their travels, I found a way to learn more about the business world. Interacting with people and aiming to make them happy or offer something that no one else can is something I aim to do. My business, and entertainment facility will give students and local Gainesville residents a business that they didn't even know they needed.
2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs).

An all in one entertainment park. Mini golf, go karts, trampoline arena, Ferris wheel, human slingshots, indoor laser tag, it's going to be lit. Students can definitely understand that the city of Gainesville can be quite boring, with nothing seemingly to do for those who can't partake in social drinking. This gives an avenue for students, kids parties and adults to come relieve some stress.
3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?

I am aiming at an audience that includes children and adults ranging from 5 to 30. This will be a destination for group parties an a place for stressed students to relieve their worries with fun, physical activity, first of its kind in Gainesville. 
4) Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service.

Customers need this service because it adds to the entertainment mixture that exists in Gainesville. Those in the college environment can only drink, karaoke, go to the movies, shop , and drink before it becomes boring. 
5) What are your core competencies?

What sets me apart? I am adding what Gainesville needs in a work, love, play environment. Play is an essential mix to the triangle and will help Gainesville retain graduates in order for the city to become more urbanized.

This idea is a proven concept that exists in major cities, such as Orlando. Gainesville is moving towards a higher level of urbanization, and in conjunction with the new Celebration Pointe, Gainesville will become a new tourist destination for those all around the country. I think the capital to start and maintain such a venture will prove to be extremely challenging, especially if visitors are injured on site. However it's a golden opportunity where if I don't act on it, I'm sure another entrepreneur will pounce on the idea.

4 comments:

  1. I think your idea is great. However there is a similar business here in gainesville, but it sucks. If you could premium service with great attractions i think this could be a gold mine. Gainesville has become a place where the only entertainment is drinking or the movies. good job

    ReplyDelete
  2. Hi Kevin,
    I actually almost went this route with my business concept, too, so naturally I think this is a great idea! It's so annoying that it seems the only thing there is to do is drink and party. Kids, students, and adults alike need a place to go to have fun, relieve stress, and not have to worry about crazy party animals. I definitely think this would be a successful business, since it has proven to be so in other cities. Great idea, and keep up the good work!
    Here's a link to mine: http://maursfirstblog.blogspot.com/2016/02/idea-napkin-no-1.html

    ReplyDelete
  3. I think you have a great idea. Providing additional options for entertainment, in my opinion, is always good. I particularly like how your idea can contribute to the local Gainesville economy and provide many jobs to the community. I think you’re right by saying that obtaining the initial capital will be challenging. With the right pitch and passion for the idea, I am sure you could land investors.
    Take a look at my idea http://mrufent.blogspot.com/2016/02/idea-napkin-no-1.html

    ReplyDelete
  4. Kevin I like this idea very much, because I do think it will help Gainesville continue growing into a more developed city. I like that you looked beyond what college students need and thought of others who reside in Gainesville as well. I stayed more focused on college students, here's mine: http://lfrancie.blogspot.com/2016/02/idea-napkin-no-1.html

    ReplyDelete