Customer Interviews No. 3

"A business concept I have for the city of Gainesville, FL is an all in one entertainment park called Lit-Ville. Mini golf, go karts, trampoline arena, ferris wheel, human slingshots, indoor laser tag, it's going to be super lit. Similar to the Fun Spot in Orlando, FL,  locals and tourists will be able to visit to get away from the day-to-day Gainesville routine of movie nights, shopping, and drinking. Now, residents in Gainesville can no longer say, “there’s nothing to do in Gainesville” because this gives an avenue for students, kids and adults to come relieve stress and release their inner wild side."


1) Describe your interviewing strategy. What questions do you intend on asking? Who are you going to ask? And so on.

    1. What is your reaction?
    2. If this were to exist in Gainesville, would you go?
    3. What would be the largest factor in why you may not go?
    4. How much would you pay for such an attraction?

2) Conduct the interviews. As always, 5 interviews, video recorded.

3) Reflect on what you learned. What did you learn from the interviews? What surprised you the most? What do you expect to change as an outcome of these interviews?

These interviews give something very valuable as an entrepreneur, a business person, and a human being, they gave me perspective. Sometimes it's very easy to miss the little, or even the big things when you tackle things by yourself. However with the aid of others, you can get closer to success. This shows how important collaboration and team work is. 

Idea Napkin No. 1

1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?

I am a third year finance major who has a love for couponing and people. Throughout life, I have been blessed to been able to be exposed to entrepreneurs at a young age. With my parents opening more than a dozen nail shops in their travels, I found a way to learn more about the business world. Interacting with people and aiming to make them happy or offer something that no one else can is something I aim to do. My business, and entertainment facility will give students and local Gainesville residents a business that they didn't even know they needed.

2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs).

An all in one entertainment park. Mini golf, go karts, trampoline arena, Ferris wheel, human slingshots, indoor laser tag, it's going to be lit. Students can definitely understand that the city of Gainesville can be quite boring, with nothing seemingly to do for those who can't partake in social drinking. This gives an avenue for students, kids parties and adults to come relieve some stress.

3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?

I am aiming at an audience that includes children and adults ranging from 5 to 30. This will be a destination for group parties an a place for stressed students to relieve their worries with fun, physical activity, first of its kind in Gainesville. 

4) Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service.

Customers need this service because it adds to the entertainment mixture that exists in Gainesville. Those in the college environment can only drink, karaoke, go to the movies, shop , and drink before it becomes boring. 

5) What are your core competencies?

What sets me apart? I am adding what Gainesville needs in a work, love, play environment. Play is an essential mix to the triangle and will help Gainesville retain graduates in order for the city to become more urbanized.

This idea is a proven concept that exists in major cities, such as Orlando. Gainesville is moving towards a higher level of urbanization, and in conjunction with the new Celebration Pointe, Gainesville will become a new tourist destination for those all around the country. I think the capital to start and maintain such a venture will prove to be extremely challenging, especially if visitors are injured on site. However it's a golden opportunity where if I don't act on it, I'm sure another entrepreneur will pounce on the idea.