Week 7 Reading Reflection

1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations? 

I was most surprised when reading about Chief Marketing Officers. The textbook presented them in such a way that they operate with disregard to the company's  strategic goals and values.

2) Identify at least one part of the reading that was confusing to you.
Psychographic types and demographics. I did not previously know that psychographic types were considered in segmentation and thought it was chiefly about demographics.

3) If you were able to ask two questions to the author, what would you ask? Why?

4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?

I disagree with what I mentioned in point 1. CMO's can't possible operate with such lack of regard of their company's policies and goals. I believe there are numerous businesses who have CMO's who are well aware of the company's values and adjust their actions correctly. 

Free Money

Strategy

• Where will you go? Reitz Union
• What kind of people will you approach? People who are by themselves and look like they aren't doing anything important.
• What will you say to get the conversation started? "Hey I just won the lottery and I'm giving away money."
• What is your plan for the conversation? I'll approach people and shove money into their hands.
• Out of five attempts, how many dollar bills do you think you will be able to give away. 
• 5 out of 5

Reflection

I think what made my approach so successful was the "genuine reason". Saying winning the lottery is a quick reason for people to accept your generous donation. At first I didn't understand the point of the assignment. However, thinking about it more. I realized that this assignment was testing your ability to be an entrepreneur and have people "buy" into what you are selling to them. Overall I thought the assignment was fun and I hope Pryor reimburses me $5.

Elevator Pitch Pt. 2,

1. Opportunity 


Gainesville is a destination where they aim for the work, live, play lifestyle. However, Gainesville is lacking in the play department.

2. Solution

A business concept I have for the city of Gainesville, FL is an all in one entertainment park called Lit-Ville. Mini golf, go karts, trampoline arena, ferris wheel, human slingshots, indoor laser tag, it's going to be super lit. Similar to the Fun Spot in Orlando, FL,  locals and tourists will be able to visit to get away from the day-to-day Gainesville routine of movie nights, shopping, and drinking. Now, residents in Gainesville can no longer say, “there’s nothing to do in Gainesville” because this gives an avenue for students, kids and adults to come relieve stress and release their inner wild side.

3. Reflection and improvement

This is my first time doing the elevator pitch as I did not do that last assignment.