Week 12 Reading Reflection

1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?

I was surprised to read that it is not always the best decision to join attractive markets, but to actually join markets with high barriers to entry. I guess this brings some legitimacy to Frost's poem, that choosing the road less traveled has made all the difference.

2) Identify at least one part of the reading that was confusing to you.

The reading wasn't confusing!

3) If you were able to ask two questions to the author, what would you ask? Why?

1. Has the author ever encountered an entrepreneurial venture where he chose to enter a market with high barriers to entry and failed?

2. What experiences do you have overcoming a growth wall?

4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?

No disagreements but I would like to see the author include more examples of overcoming these walls.

The Next Idea

Existing Market

Step 1: My next idea is that this product will completely revolutionize the gaming rechargeable battery industry. Consumers individually go through dozens of AA batteries trying to supply their power hungry gaming controllers. To mitigate that usage, companies have offered rechargeable battery packs, however, most require taking the batteries out and charging them separately or plugging the controller in order to charge the batteries. My product will truly make the experience, wireless, consumers will simply place their controller on the wireless Qi charging pad to bring juice back into the batteries.

Step 2: 

Step 3: I really appreciated the feedback my interviewees gave me. With such a promising technology, it can serve much more than just gaming controllers, but to many other electronic devices as well. 

I'm getting excited just thinking about the new possibilities that this technology will serve. We can do away with the tangled mess that wires can get themselves into, and create a multifaceted charging plate that is able to charge not only a game controller, but a phone, laptop, smartwatch, etc, all at the same time. And then imagine a lifestyle where you don't even need to place the object on top of the charging plate, but only need to be in it's range/vicinity in order to charge. It's revolutionary. 

New Market.

Step 1: A radically different market I can pursue is B2B. The Qi wireless technology is originally thought to fit for the consumer but I think with a little tweaking, we can make it in high demand for other businesses/industries.

Step 2: Imagine a world, with electric cars that can travel FOREVER! But how, do you ask? Don't you need to stop and charge it every once in a while? I think you know where I'm going with this. BUT ALL ROADS WILL HAVE WIRELESS QI TECHNOLOGY BUILT IN. Your car will charge as you drive. It will charge while you are parked at the Busy Bee rest stop. It will charge when you're waiting outside your friends house so you can pick them up to take them to midtown. Damn Daniel, back at it again with the innovation. Bye bye fossil fuels and say hello to the Jetsons. 

Step 3: 

Step 4:  This new market is a tad-ridiculous and out of reach in my opinion. And the more I think about it, I think about all the R + D to even get to the point where we can implement such a technology in our driving roads. I think about all the lobbying from fossil fuel industries against such a revolution. But hey, a guy can dream right? 

This new market definitely is attractive and I grew more excited about the idea the more I typed about it. Despite all the obstacles that face its success, I find comfort in knowing that today's miracles and possibilities have all been considered an improbable ridiculousness at some point in the past.